Direct to Consumer – The Lineage Way
August 17, 2022
As the world’s largest and most innovative provider of temperature-controlled logistics solutions, it’s up to us at Lineage Logistics to constantly raise the bar within the cold chain. One such way that we’ve recently leveled up is in the realm of Direct-to-Consumer (D2C) frozen and refrigerated fulfillment options.
With the recent acquisitions of Crystal Creek Logistics (Q2 2021) and Perishable Shipping Solutions (Q4 2021), Lineage is establishing itself as the go-to provider of frozen and refrigerated fulfillment options in one of the fastest growing sectors of eCommerce.
Let’s take a quick look at what the D2C eCommerce model is, why it’s so popular right now and what differentiators set Lineage apart from other providers.
What is D2C?
Direct-to-Consumer, also known as D2C or DTC, is exactly as it sounds: selling directly to the consumer. This method breaks down the barrier between brand and customer, allowing for brands to interact directly with their customers and provide a more personalized buying experience. When done well, D2C models can make customers for life.
During the pandemic, buying behaviors radically changed. As storefronts temporarily shut down and in-store stocks became less predictable due to pandemic panic-buying, consumers flocked to D2C fulfillment providers in droves. In fact, US D2C sales have more than doubled from $76.7 billion in 2019 to $151.2 billion projected in 2022. That growth doesn’t look like it’s slowing down any time soon, as eCommerce for food is still in its earliest stages.
In just a short amount of time, consumers caught on to the incredible benefits of the D2C shopping option.
Consumer Benefits of a D2C Model
- An unlimited shelf with a wider variety of products to choose from - not limited to available stock in stores.
- Easier to find exactly what you’re looking for that can help with specialized diets or tastes (e.g. keto, plant based, allergen free).
- The incredible convenience of shopping from anywhere and shipping right to your home.
- More personalized brand engagement.
- A virtually seamless shopping experience.
- Convenience of subscription buying with your favorite products arriving weekly or monthly.
Lineage Brings Top-Tier Differentiators to D2C
When it comes to D2C, especially for frozen and refrigerated goods, it all comes down to shipping. Consumers want to be sure that when they place an order for cheese, chocolate, pet food, ice cream, baby food or any other product that’s time and temperature sensitive, that their products will arrive food-safe and on-time. That’s where Lineage shines.
By combining our network of over 100 existing D2C customers, with the world’s largest cold storage and transportation network in the world, Lineage makes a case for being the best choice in multi-temperature D2C fulfillment options.
It’s also important to note that Lineage’s size and economy of scale allow us to pass on major savings to our customers. This can be seen and felt through the purchase of materials like liners, boxes, dry ice, ice packs and through carrier shipping rates.
It isn’t only our huge number of customers or our massive network of cold storage facilities and transportation offerings that make Lineage the best in D2C fulfillment options. Here are a few of our top differentiators that put Lineage in a league of our own.
Lineage’s D2C Differentiators
- Frozen, refrigerated and chocolates fulfillment.
- Fully customizable, branded experience.
- Inventory and order management.
- Seamless integration with Lineage’s second-to-none transportation services.
- Sustainable approach and packaging to lessen environmental impact.
- End-to-end customer service.
- 99%+ 2-day ground shipping.
Lineage Takes D2C to the Next Level
The Direct-to-Consumer model is absolutely booming right now and it’s showing zero signs of slowing down. With differentiators like over 99% availability of 2-day shipping throughout the US, fully customized branded experience, end-to-end customer service and an environmentally sustainable approach, Lineage is the go-to provider of fresh and frozen D2C fulfillment options.
As the D2C trend continues to grow, expect to see Lineage continue to step up in a big way, further optimizing our D2C options and leveling up in every way we can.